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We raised £1.2 million to boost Gen-Z’s microlearning process.
We’re excited to announce that we have raised a pre-seed round of £1.2 million to make everyday learning for Gen-Z through online content, such as TikToks and podcasts, a more efficient and social journey. We are incredibly grateful to our community of early adopters for supporting and embracing our vision, and for being an invaluable part of our journey from the start.
Why We Started
Gen-Z is set to make up 30% of the workforce by 2025. This generation tends to change jobs or roles every two years on average, compared to eight years for boomers. As a result, upskilling is becoming increasingly important for this group. However, only 54% of this age group thinks their education has prepared them for future success. Instead, they turn to social media and other online channels to learn, with the hashtag #LearnOnTikTok on TikTok alone having gathered more than 280 billion views.
The booming Creator Economy means there is more content than ever being created right now, and this is only set to grow in the coming years with the rise of generative AI. We spend hours scrolling through different social media platforms to find valuable and insightful content, only to read it once and then forget about it. We are here to help our users learn more effectively by helping our users discover valuable content, and ensuring that gathered insights stay with them long-term.
What We’re Building
Our platform allows users to easily follow experts and friends to see the content they find helpful for their own learning journey. Users can also save and share content from any platform, along with their own notes and thoughts. By using machine learning and scientific methods like active recall, we help users turn their daily social media insights into long-term knowledge.
We're currently in closed beta on TestFlight and have built a fantastic community of brand designers, content creators, and small business owners who have been with us every step of the way. Some of our most active users are well-known designers and creatives, including our fantastic ambassadors Sarah, Emma, and Gemma. We are incredibly grateful to our community for supporting and embracing our vision, and for being an invaluable part of our journey from the start.
Hi from our founding team 👋 Valerie (community), Feliks (tech) and Sanne (founder) from the left.
What’s next
With this new funding, we are excited to continue working towards our goal of making every day learning more accessible and enjoyable for Gen-Z. We have big plans for the future, with a direction that is constantly evolving based on feedback and requests from our users. We can't wait to see where this journey takes us, and we're grateful for the support of our investors, beta-users, and community.
Thank you for being a part of the Melon journey! Here’s to so much more 🚀
Sanne and the Melon team
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